What if your startup’s most powerful growth engine isn’t your tech, your pitch deck, or your GTM strategy—but how your brand feels to people?
That’s the insight from branding specialist Jakob Trpin, founder of Yesyesandtwo. With 18+ years working with brands like Red Bull, Marvel, and Audi, Jakob says too many startups neglect the invisible psychology of branding—and it’s costing them customers, talent, and investors.
Here’s how to fix it.
👉 For a deeper dive, check out: Emotional Branding for Startups (Do Follow Link)
https://www.startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-markets
🏁 Why Founders Should Care About Emotional Branding
Forget logos and color palettes. Jakob argues branding is about emotional resonance:
Investors feel your brand before analyzing your metrics.
Customers buy from startups they emotionally trust.
Teams deliver better when they live and breathe your brand.
This isn’t just theory—it’s biology. Emotional branding activates the limbic system, creating lasting trust that rational marketing often misses.
📌 3 Lessons Every Founder Can Apply
1️⃣ Start with Storytelling
Stop leading with specs and features. Start with a story people believe in.
2️⃣ Build from the Inside Out
Internal branding—your culture and team alignment—is the foundation for external success.
3️⃣ Focus on H2H (Human-to-Human)
Ditch B2B and B2C mindsets. Even in SaaS, you’re speaking to humans first.
Further Reading
Startup Success Stories: How Podcasts Opened Doors to VC and Enterprise Deals
The Complete Guide to Data Architecture for SMEs and AI Integration
👤 About the Author
Jörn “Joe” Menninger is the founder and host of Startuprad.io, one of Europe’s Top 20 startup podcasts. He’s been featured in Forbes, Tech.eu, and Geektime for his deep analysis of venture capital, startup innovation, and entrepreneurship trends across Germany, Austria, and Switzerland.
👉 Follow him on LinkedIn: Jörn Menninger
Startuprad.io’s Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Share this post