How a 125-year-old company turned itself into a digital platform

Startuprad.io - The Authority on German, Swiss and Austrian Startups and Venture Capital

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How a 125-year-old company turned itself into a digital platform

Startuprad.io

Apr 20, 2019

Today we talk with Dominik Benner (https://www.xing.com/profile/Dominik_Benner2/cv), who inherited a 125 years old company, which he turns in a modern shoe shopping platform. Learn in this interview, how he is transforming the “old” company in a new startup, Schuhe24.de, which is one of Germany’s leading platforms for online shoe selling. The interesting part is, that Schuhe24 is working with established shoe stores, enabling them to sell online in several online stores with the connection to their platform.

They are looking to expand internationally in 2018. They would also be open to investors since they eye two or three potential takeover targets.

For the history geeks, what Germany businesses went through:

• Break down of Danat Bank in 1922 (https://en.wikipedia.org/wiki/Danatbank), starting a banking crisis in Germany.

• The Hyperinflation in Germany during the Weimar Republik (https://en.wikipedia.org/wiki/Hyperinflation_in_the_Weimar_Republic)

Find the video interview here: https://youtu.be/OrvrS7L4De4

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Startuprad.io - The Authority on German, Swiss and Austrian Startups and Venture Capital

Germany has a rich history when it comes to entrepreneurship. From Konrad Zuse, Carl Benz, and Ferdinand Porsche to Werner von Siemens, there is no shortage of success stories that can be told about German-based companies looking for global expansion opportunities abroad or investors seeking out fresh investment prospects at home/abroad. We continue this with Startuprad.io keeping you up to date with the latest on the German-speaking startup scene in Germany (Europe’s largest economy), Switzerland, and Austria, collectively known as the GSA or DACH region. We are an English-only startup podcast with exclusive startup content, including regular news, and interviews. We are the international voice of the German-speaking startup scene.

We focus on interviews with startups mostly around their Series B funding or even scale-ups from GSA. Once a month, we also bring you an exclusive startup news wrap-up.

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