This is a new series, within Startuprad.io’s YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. Sometimes an entrepreneur solves known problems in a very systematic way, which we find great, or has great insights. In both cases, we will talk to him or her and bring you these recordings as entrepreneur tools. We are looking forward to your feedback.
Think in principles, it helps you with a lot of decisions.
Peter Hart, Serial Entrepreneur
The Entrepreneur
You may remember Peter (https://www.linkedin.com/in/peter-hart-94373435) from our interview about his latest startup call Pythia https://www.startuprad.io/blog/pythia-forecasts-the-next-trend-in-consumer-products/ (yes, his video interview drops a few links as well 😊). He is a successful serial entrepreneur for more than 8 years now having to build retail brands like Dr. Severin and now an AI startup called Pythia.
He likes to think structured and shares some of the essentials from his journey to running several successful ventures.
If you ever want to do something, you can go through your CRM and look through your contacts … if you wrote down what you talked about last time the outreach will not really be a cold call.
Peter Hart, Serial Entrepreneur
Basic infrastructure tools (1 & 2)
Get a Drive (Dropbox, Google Drive). Joe recommends you encrypt it with a tool like Boxcryptor
CRM Tool to manage your contacts
Everyone should build up their own principles that fit the company you want to build or the job you want to do
Peter Hart, Serial Entrepreneur
3. Evolving: Building up Principles
The idea is based on Ray Dalio's book (AL) https://amzn.to/36XZ5td
Develop your own principles, write them down and let them evolve. It also helps to explain the principles to other people. It is a learning process to shape your decision making
Hiring
Risk
Strategy
Work/Live Balance
Thinking in principles helps you make decisions.
I highly recommend thinking about … what kind of a founder am I … and thus and what do I need to think about when I hire people. Not everyone can lead every person.
Peter Hart, Serial Entrepreneur
4. Building up a company culture
What you do is who you are Benz Horrowitz (AL) https://amzn.to/3tznJtQ
The idea is the whole company is following one broader path e.g., Facebook “move fast and break things”, which was later revised. Culture includes traditions e.g., coaching morning at Peters companie(s). It is a day they invest in their people.
Here is an example of an interview with the founders of Airbnb, when they talk about culture.
Further Reading (AL)
The airbnb story (AL) https://amzn.to/3rBGI5a
Blitzscaling (AL) https://amzn.to/36UdJSe
Feedback
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The Interviewer
This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:
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